Announcing our 14th Winner: Juice Up 412!

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More than just an awesome way to quench your thirst, Juice Up 412 is a social enterprise that uses their products – delicious and unique fruit and vegetable juices – to educate underserved communities about health, wellness and nutrition as well as food justice.

Juice Up has already generated buzz with their pop-up juice bars around the city -including a featured appearance at Awesome Pittsburgh’s 1st Birthday Party – but they have even bigger plans to engage the community and find ways to remedy health disparities in low-investment communities. Juice Up 412’s Majestic Lane explains:
Our vision is to bring innovative juices to the area through diverse, creative media and inspire a broader conversation about access & behavioral norms in order to educate and empower traditionally underserved demographics regarding health & wellness.

The grant money will help to fund their first effort: the “I Juice” Campaign, a short video that highlights local thought leaders and changemakers to explain the importance of ‘juicing’ as well as the benefits a healthy diet can provide.  This short grassroots video will be shared throughout social media to raise awareness of the Juice Up 412 project as well as introduce general health and nutritional concepts to the community. In addition, the Juice Up crew will host a three-part film series, showing topical films in open neighborhood spaces. These Movie Nights will also feature juicing demonstrations, presentations from local food and health industry experts, and a forum for conversation and community action.

Find out more about Juice Up 412 by following them on Twitter or liking them on Facebook and try some of their juice today!

Awesome Pittsburgh awards $1,000 grants on a monthly basis to individuals or groups who propose ways of making Pittsburgh stand out in the global economy, connect our communities, or celebrate art or technology and make the city a better place to live, work and play. Submit your short proposal here.

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