Award #39: 76<100

76<100 sample merchandise76<100, a retail pop-up shop created to raise awareness of gender wage inequality, is the latest recipient of an Awesome Pittsburgh grant. The eponymous project reflects the U.S. Dept. of Labor statistic showing that the median earnings of full time female workers in Pennsylvania are 76% of that of males.

During the month of April, 76<100 will sell work by women artists, including many from the region.  Handmade ceramics, textiles, stationery, packaged food and more will be available, and their prices will reflect the current wage gap: male shoppers will be charged 100% of the retail price of an item, while women will be charged just 76%.

Graphic designer Elana Schlenker, the project’s progenitor, recognizes the wage gap as a complex issue: “Beyond simply raising awareness of the wage gap, we hope to serve as a hub for local women and girls. We’ve organized programming that fosters dialogue, provides practical advice related to this issue, and empowers women to recognize their full value.”

Programming will include a negotiation workshop with CMU’s Program for Research and Outreach on Gender Equity in Society; a panel with local women entrepreneurs hosted by Kate Stoltzfus and Emily Levenson of Propelle; an intergenerational community reporting project lead by Margaret J. Krauss, producer of 90.5 WESA Celebrates Inventing Pittsburgh; and a bus tour of Pittsburgh lead by artist Casey Droege. Details can be found on the 76<100 website.

The project runs from April 1-30 at 4901 Penn Avenue in Garfield and coincides with Equal Pay Day (April 14). An opening reception will be held during Unblurred First Fridays on Penn from 6-10pm on April 3.  Store hours will be 12-7pm Tuesdays through Sundays.