Awesome Pittsburgh recently awarded $1,000 to Farm Truck Foods for its team’s solution to Pittsburgh’s food desert dilemma.
As defined by the USDA, a food desert is any “urban-neighborhood and/or rural town without ready access to fresh, healthy, and affordable food.” Seven food deserts are attributed to Pittsburgh, and the three co-founders of Farm Truck Foods want to see that number reach zero. Each of the co-founders possess health and food-related backgrounds: Michelle Lagree is a registered dietitian, Meredith Neel earned her Public Health degree, and Landon DePaulo earned a Food Studies degree and has experience with food trucks and local farming. The trio aims to offer a mobile food market targeting low-income communities via the buying and selling of local, nutritionally dense, farm fresh foods.
Farm Truck Foods’ overarching goal is to help bridge the gap between farmers and community members throughout Greater Pittsburgh, with the hope of empowering people to live happy, healthy lives. Its trucks will deliver fruits, vegetables, protein, dairy, eggs, and canned goods to low-income community members at affordable prices. Farm Truck Foods is also committed to forming relationships with communities in order to meet the needs of their residents and will accept SNAP (Supplemental Nutrition Assistance Program, commonly known as food stamps).
Says Ms. Lagree, “Our educational approach will be varied. We will provide nutritional information, teach activities to children, distribute healthy recipes, and demonstrate how the truck operates, covering topics such as preparation, clean-up, and exactly how our products are sold. Farm Truck Foods will make planned stops at places like community centers, YMCAs, and residential complexes.”
The $1,000 grant will help retrofit the team’s food truck to make it capable of storing and transporting necessary food stuffs. Additionally, the co-founders want to make the truck wheelchair accessible and install an awning for customers’ comfort when it rains.
Food Truck Farms’ supply chain and community stop sites have already been chosen, and Michelle, Meredith, and Landon are currently attending town meetings so that community members have the opportunity to meet them and to hear their commitment before bringing business to the streets. The team plans on having the truck fully operational by June 2014.
You can follow the new program at its Facebook page and web site. (Thanks also to WESA for covering the story!)
You can meet some of our recent winners, the Awesome Pittsburgh trustees, and other awesome people at our spring awards party on April 28, 6:30-8:30pm at Benjamin’s on the North Side. Check out the event’s Facebook page for more info.
Update 4-30-14: Check out Farm Truck Foods’ new Kickstarter campaign to raise $40,000 by June 4: https://www.kickstarter.com/projects/2136487442/farm-truck-foods-pittsburghs-mobile-grocer
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