Bringing the culture of sharing that she learned in Botswana, Share Closet’s co-founder Andrea Wetherald created a social media platform that facilitates the process of sharing clothing, shoes, and accessories among friends. The early-stage startup is led by two female entrepreneurs determined to grow their business in Pittsburgh.

“Sharing is a more sustainable way to enjoy fashion,” said Sara Longo, co-founder of Share Closet. “We are thankful to the Awesome Foundation for supporting our startup,” she added.

In her application to Awesome Pittsburgh, Andrea wrote that friends will be “able to browse the closet to choose items they would like to borrow. Share Closet™ keeps track of who has borrowed what, and sends reminders to friends on the users’ behalf. Users set their own lending terms (e.g. whether clothes may be taken on vacation, whether clothes should be dry cleaned prior to return), to which friends must agree prior to borrowing.”

Andrea and Sara will use their $1,000 award for alpha testing of the site. They were recently featured in Pop City and the Pittsburgh Post-Gazette and you can follow their progress at their website, on Facebook, and on Twitter.

Have an idea that makes the Pittsburgh area stand out in the global economy; celebrates art or technology; makes the city a better place to live, work and play; or simply surprises and delights your fellow Pittsburghers? The deadline for our easy application is the 1st of each month and we’d love to hear your idea!